Agri-food marketing and chain management

Research domain and areas

Research domain

This research group aims to be a leading center for knowledge development and dissemination within the domain of agri-food marketing & chain management. Through applying, generally, quantitative research methods (ex-ante/ex-post), we conduct socio-economic research at specific levels of the supply chain, or on the supply chain as a whole. Our research typically consist of multi-disciplinary collaborations, by which we aim to valorize innovations/technologies and provide socio-economic evidence to the quadruple helix (chain actors from farm to fork; policy makers; researchers; and the community). Due to the applied nature of our research, the scope of projects in our group is broad, from research in the European Union to capacity building in developing regions.

Research areas

Our division of Agri-food Marketing and Chain Management combines different types of expertise:

Prof. Hans De Steur (personal website): Agri-food marketing (Stakeholder behavior from farmer to consumer, socio-economic methods, experimental & synthesis methods) (publications/contact; researcher profile)
Prof. Xavier Gellynck: Agri-business management (Chain & network management, waste management, sustainability management) (publications/contact; researcher profile)
Dr. Joachim Schouteten: Sensory analysis (Sensory evaluation, Affective science, Food design, Business development) (publications/contact; researcher profile)
Dr. Marcia Dutra de Barcellos: (publications/contact; researcher profile)
Researchers (see below)

Presentation of our division

For an overview of our Vision, Mission & Business definition; Topics & Projects; Research team), click here (pptx-file).

Education

Advanced Marketing and Agribusiness Management (I002763)
Agricultural and Food Economics (in Dutch) (F000386)
Applied Management (in Dutch) (I700065)
Applied Rural Economic Research Methods – Partim I (I002798)
Consumer Behaviour and Marketing of Bio-industrial Products (in Dutch) (I002720)
Economics (in Dutch) (I002446)
Economics and Marketing (GUGC) (O000024)
Entrepreneurship and Business Management (in Dutch) (I700221)
Management of an agricultural or horticultural company (in Dutch) (I700251)
Project Management, Entrepreneurship and Intellectual Property (GUGC) (O000151)
Rheology and sensory analysis (in Dutch) (I700227)
Project Design in Agri-food Systems (I002917)
Sensory Analysis (I002722)

Sensolab

The mission of the UGent SensoLab is to assist designing and developing innovative food products addressing the need for healthy, tasty and sustainable products using the latest sensory methodologies. As such, research at the UGent SensoLab contributes to the domain of sensory analysis and aims to be a leading European center of knowledge development within this domain.

Contact: dr. Joachim Schouteten, Prof Xavier Gellynck