Dana Freshley
Doctoral Fellow
Agro-food marketing and consumer behaviour
Department of Agricultural Economics
Ghent University
Coupure Links 653
Office A1.094
9000 Ghent, Belgium

Dana Freshley received a MSc in Rural Development from Ghent University in 2018, in which her research focused on the social and economic factors influencing the adoption of local and hybrid seeds by farmers in Nepal. She now works as a doctoral researcher engaged in assessing management decisions by beekeepers to identify viable business models for sustainability in EU beekeeping. Prior to her academic journey, she worked on several organic vegetable farms in Maine, USA, where her love for agriculture began.

Dana currently works within the EU project B-GOOD which aims to pave the way towards healthy and sustainable beekeeping in the EU. She specifically focuses on the socio-economics of beekeeping, and investigates how stakeholders and beekeepers assess and may overcome the apiculture business environment’s complexity.

  • Agricultural innovation systems
  • European beekeeping
  • Farmer decision-making
  • Stakeholder perceptions
  • Technology adoption
Dana Freshley