Di Minh Duc Tran
PhD student
Department of agricultural economics
Agri-food marketing and consumer behavior
Ghent University
Coupure Links 653
9000 Ghent, Belgium
Bio
Di Minh Duc Tran received a MSc degree from International Master of Science in Rural Development (IMRD) programme at Ghent University in 2020, in which his research focused on consumer behaviour and willingness-to-pay for food safety and quality labelling schemes. He now works as a doctoral researcher engaging in the exploration of the multi-actor perspective on blockchain-based traceability system in food value chains.
Research
Duc is currently active in two EU projects which are WeLASER and FAIRCHAIN. In the WeLASER project, he focuses on developing an exploitation plan with viable business models for new autonomous laser-weeding vehicles. In the FAIRCHAIN project, his work aims to elaborate a KPI grid from the business model perspective to assess the performance of new intermediate value chains and produce an eco-innovative business model typology as inspiration for development of future intermediate value chains.
WeLASER - Eco-innovative weeding with laserKeywords
Keywords_tekst
- Consumer behaviour
- Food traceability
- Blockchain traceability
- Willingness-to-pay
Education
Education_tekst
Publications / Research ID
