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Huong Nguyen Thi MinhHuong Nguyen Thi Minh

PhD student

Department of agricultural economics
Economics and Management of Natural Resources
Ghent University
Coupure links 653
9000 Ghent, Belgium
 huong.nguyenthithu@ugent.be

Bio

Huong, Nguyen Thi Minh is a PhD student at the Department of Agricultural Economics, Ghent University. She started her PhD in October 2025 under the VLIR-UOS project. Before joining Ghent University, she obtained a Master’s degree in Animal and Food Hygiene (Agricultural Economics) from Obihiro University of Agriculture and Veterinary Medicine. She is currently a lecturer at the Faculty of Business Administration, University of Economics, Hue University, where she conducts research on consumer behavior and stakeholder dynamics in the food industry.

Research

Huong’s research focuses on consumer behavior towards “ugly” fruits and vegetables to contribute to food loss and waste (FLW) reduction in Vietnam. By applying a mixed-methods approach, including both qualitative and quantitative analyses, she aims to explore consumer perceptions and develop strategies that promote the consumption of imperfect produce. Ultimately, her research seeks to address the social, economic, and environmental challenges associated with FLW in the fruit and vegetable industry.

Keywords
  • Consumer behavior
  • Food loss and waste (FLW)
  • Mixed-methods research
  • Sustainable food systems
Huong Nguyen Thi Minh

Huong Nguyen Thi Minh
PhD student

Department of Agricultural Economics
Agro – food marketing and consumer behaviour
Ghent University
Coupure links 653
9000 Ghent, Belgium
huong.nguyenthithu@ugent.be

Bio

Huong, Nguyen Thi Minh is a PhD student at the Department of Agricultural Economics, Ghent University. She started her PhD in October 2025 under the VLIR-UOS project. Before joining Ghent University, she obtained a Master’s degree in Animal and Food Hygiene (Agricultural Economics) from Obihiro University of Agriculture and Veterinary Medicine. She is currently a lecturer at the Faculty of Business Administration, University of Economics, Hue University, where she conducts research on consumer behavior and stakeholder dynamics in the food industry.

Research

Huong’s research focuses on consumer behavior towards "ugly" fruits and vegetables to contribute to food loss and waste (FLW) reduction in Vietnam. By applying a mixed-methods approach, including both qualitative and quantitative analyses, she aims to explore consumer perceptions and develop strategies that promote the consumption of imperfect produce. Ultimately, her research seeks to address the social, economic, and environmental challenges associated with FLW in the fruit and vegetable industry.

Keywords

  • Consumer behavior
  • Food loss and waste (FLW)
  • Mixed-methods research
  • Sustainable food systems