Pran Chavalittumrong

Pran is a PhD researcher in Fishery Science and Technology under a double degree program between Kasetsart University (Thailand) and Ghent University (Belgium), supported by the Mama Magda Aquaculture Fund. His research focuses on sustainable seafood systems, especially the adoption of insect-based aquafeed among supply chain actors.

He previously worked on fisher behavior and fishing effort estimation during his MSc at Hokkaido University (Japan), and has hands-on experience in the private sector dealing with food safety certifications (HACCP, GMP), logistics, and ingredient sourcing. His academic and professional background combines consumer research, fisheries management, and industry knowledge, making his work highly relevant to the intersection of sustainability, trade, and aquaculture innovation.

Joost’s research adds sociological and political lenses to the study of food systems and rural develHis current research examines how different stakeholders in the seafood supply chain, producers, processors, retailers, and consumers, perceive and adopt insect-based aquafeed as a sustainable alternative. He explores adoption barriers, trust in feed innovation, and willingness to pay for insect-fed seafood. He also has prior experience analyzing fisher behavior and estimating fishing effort using socio-economic data to support resource management in data-limited fisheries.opment, with a non-exclusive focus on the Global South. It pays particular attention to dynamics at the local scale in urban as well as in rural contexts.

Ongoing research includes the governance of urban food systems (Ecuador, Tanzania, Belgium, the Netherlands); the mobilising power of agroecology as a (counter-hegemonic) movement and practice (Bolivia, Argentina, Europe); the recognition and valorisation of Traditional Ecological Knowledge (TEK) in processes of food system innovation (Ghana); and dynamics in the Agricultural Knowledge and Innovation System AKIS (Ethiopia, Belgium).

• Insect-based feed
• Seafood supply chain
• Consumer/ Fisher/ Farmer behavior
• Fishing effort estimation
• Food safety and traceability
• Rural development

• Insect-based feed
• Seafood supply chain
• Consumer/ Fisher/ Farmer behavior
• Fishing effort estimation
• Food safety and traceability
• Rural development

• Reasearchgate