Pran Chavalittumrong
PhD student
Department of agricultural economics
Agri-food marketing and consumer behavior
Ghent University
Coupure Links 653
9000 Ghent, Belgium
Bio
Pran is a PhD researcher in Fishery Science and Technology under a double degree program between Kasetsart University (Thailand) and Ghent University (Belgium), supported by the Mama Magda Aquaculture Fund. His research focuses on sustainable seafood systems, especially the adoption of insect-based aquafeed among supply chain actors.
He previously worked on fisher behavior and fishing effort estimation during his MSc at Hokkaido University (Japan), and has hands-on experience in the private sector dealing with food safety certifications (HACCP, GMP), logistics, and ingredient sourcing. His academic and professional background combines consumer research, fisheries management, and industry knowledge, making his work highly relevant to the intersection of sustainability, trade, and aquaculture innovation.
Research
His current research examines how different stakeholders in the seafood supply chain, producers, processors, retailers, and consumers, perceive and adopt insect-based aquafeed as a sustainable alternative. He explores adoption barriers, trust in feed innovation, and willingness to pay for insect-fed seafood. He also has prior experience analyzing fisher behavior and estimating fishing effort using socio-economic data to support resource management in data-limited fisheries.
Keywords
- Insect-based feed
- Seafood supply chain
- Consumer/ Fisher/ Farmer behavior
- Fishing effort estimation
- Food safety and traceability
- Rural development
Education
Education_tekst
Publications / Research ID
