Agro-food marketing and consumer behavior

The Agro-food Marketing and Consumer Behaviour research group brings together interdisciplinary expertise across economics, agro-food marketing, behavioural science, food science and technology, market research, public health nutrition, consumer acceptance, risk perception and communication, health and environmental sustainability. Our team has demonstrated this expertise through recent high-quality research on topics such as alternative proteins, food loss and waste, food safety, nutrition and sustainability labelling, product development and innovation, as well as economic decisions and willingness to pay among farmers and consumers. We also conduct assessments of dietary choices, behaviours and the eventual health and environmental outcomes. We specialize in modelling and optimizing decision-making within the fields of agricultural, behavioural, environmental and health economics through the use of tailored, integrated models.