Christine Yung Hung
Assistent Professor
Department of agricultural economics
Agro-food marketing and consumer behavior
Ghent University
Coupure links 653
Office A1.---
9000 Ghent, Belgium
 yung.hung@ugent.be
Bio
Christine Yung Hung received a PhD in Applied Biological Sciences (Doctor of Bioscience Engineering): Food Science and Nutrition from Ghent University. As the awardee of the Food Policy Prize 2019 by the Royal Academy of Medicine in Belgium, her awarded dissertation was titled ‘Consumer-Driven Development of Policy Actions to Improve Food Choice: The Cases of Health Claim Regulation and Product Reformulation’. She obtained an MSc degree in Nutrition and Rural Development, major in Public Health Nutrition from Ghent University and a BSc degree in Food Science and Technology from Monash University with trainings in business administration. Before the academia journey, she worked as a nutritionist specialized in functional foods and dietary supplements. She joined the Department of Agricultural Economics as a doctoral researcher in 2013, and since then has fallen in love with research and education. She is also a voluntary scientific researcher in the domain of obesity and cancer for a European NGO since 2014.
Research
Her work is often of an interdisciplinary nature, focusing on food consumer decision-making, communication strategies, experimental economics, food-related innovation for health and sustainability, and public health nutrition policies. She is experienced in international research and capacity building projects, has been a recipient of national and international grants (e.g. FWO-SBO for the CUSTOMEAT project, Global Minds Fund from VLIR-UOS for capacity building in Vietnam, EFSA for the RASCS project, etc.). Most of her work has been funded by the European Commission:
- CLYMBOL - Role of health-related claims and symbols in consumer behaviour (FP7)
- PHYTOME - Phytochemicals to reduce nitrite in meat products (FP7)
- PROMISS - Prevention of malnutrition in senior subjects in the EU (H2020)
- SEAFOODTOMORROW - Nutritious, safe and sustainable seafood for consumers of tomorrow
- ProFuture - Proteins of the future
- Behaviour
- Consumer information and communication
- EU Food policy
- Food marketing
- Knowledge transfer
- Nutritional health
- Product development
- Sustainability
- Willingness-to-pay experimental economics
- Food and Nutrition Policies
- Food Marketing and Consumer Behaviour
- Head-Lecturer – Bachelor’s course at the UGent Global Campus, Incheon (Korea):
- Economics and Marketing
Keywords
Education
Co-Lecturer – Master’s courses at the Faculty of Bioscience Engineering, Ghent (Belgium):
Guest-Lecturer - Universitas Gadjah Mada (Indonesia), Universiti Malaya (Malaysia), Huế University (Vietnam)