Christine Yung Hung
Assistent Professor
Agro-food marketing and consumer behaviour
Department of Agricultural Economics
Ghent University
Coupure Links 653
Office A1.094
9000 Ghent, Belgium

Christine Yung Hung received a PhD in Applied Biological Sciences (Doctor of Bioscience Engineering): Food Science and Nutrition from Ghent University. As the awardee of the Food Policy Prize 2019 by the Royal Academy of Medicine in Belgium, her awarded dissertation was titled ‘Consumer-Driven Development of Policy Actions to Improve Food Choice: The Cases of Health Claim Regulation and Product Reformulation’. She obtained an MSc degree in Nutrition and Rural Development, major in Public Health Nutrition from Ghent University and a BSc degree in Food Science and Technology from Monash University with trainings in business administration. Before the academia journey, she worked as a nutritionist specialized in functional foods and dietary supplements. She joined the Department of Agricultural Economics as a doctoral researcher in 2013, and since then has fallen in love with research and education. She is also a voluntary scientific researcher in the domain of obesity and cancer for a European NGO since 2014.

Her work is often of an interdisciplinary nature, focusing on food consumer decision-making, communication strategies, experimental economics, food-related innovation for health and sustainability, and public health nutrition policies. She is experienced in international research and capacity building projects, has been a recipient of national and international grants (e.g. FWO-SBO for the CUSTOMEAT project, Global Minds Fund from VLIR-UOS for capacity building in Vietnam, EFSA for the RASCS project, etc.). Most of her work has been funded by the European Commission:

  • CLYMBOL - Role of health-related claims and symbols in consumer behaviour (FP7)
  • PHYTOME - Phytochemicals to reduce nitrite in meat products (FP7)
  • PROMISS - Prevention of malnutrition in senior subjects in the EU (H2020)
  • SEAFOODTOMORROW - Nutritious, safe and sustainable seafood for consumers of tomorrow
  • ProFuture - Proteins of the future
  • Behaviour
  • Consumer information and communication
  • EU Food policy
  • Food marketing
  • Knowledge transfer
  • Nutritional health
  • Product development
  • Sustainability
  • Willingness-to-pay experimental economics

Co-Lecturer – Master’s courses at the Faculty of Bioscience Engineering, Ghent (Belgium):

Food and Nutrition Policies
Food Marketing and Consumer Behaviour
Head-Lecturer – Bachelor’s course at the UGent Global Campus, Incheon (Korea):
Economics and Marketing

Guest-Lecturer - Universitas Gadjah Mada (Indonesia), Universiti Malaya (Malaysia), Huế University (Vietnam)

Christine Yung Hung