Hélène Van der Stricht
Agro-food marketing and consumer behaviour
Department of Agricultural Economics
Ghent University
Coupure Links 653
Office A1.094
9000 Ghent, Belgium

Hélène Van der Stricht obtained a MSc degree in Bioscience Engineering, major in Food Science and Nutrition from Ghent University.
The subject of her research was consumers’ reactions towards the nutrition label Nutri-Score and the smartphone app Yuka. She started her PhD at the Department of Agricultural Economics in 2020 and is currently assessing consumers’ perceptions towards microalgae-protein enriched food products.

Hélène currently works within the EU project ProFuture aiming to scale up microalgae production and preparing the market uptake of microalgae proteins as ingredients for innovative and sustainable food and feed products in the EU. More specific, she is working on consumer perception and acceptance of microalgae-protein enriched food products.

  • Consumer behaviour
  • Food labelling
  • Food marketing
  • Microalgae
  • Nutrition

Experience as assistant for a Master’s course at the Faculty of Bioscience Engineering, Ghent (Belgium): Consumer Behaviour and Marketing of Bio-industrial products

Helene Van der Stricht