Agro-food marketing and consumer behavior

The research group Agro-food Marketing and Consumer Behaviour integrates expertise in the scientific disciplines of economics, sociology, agro-food marketing, consumer behaviour, market and marketing research, risk perception, communication, health promotion, and health education. This expertise has been demonstrated in recent high-quality studies on consumer behaviour towards functional foods, nutrition and health claims, nutrition labelling, sustainability and on the role of health-related information on food choice and dietary behaviour. This group has extensive expertise in performing cross-cultural consumer studies and has been a key partner with research and management responsibilities in over 15 EU-funded research projects (FP6, FP7, H2020). This includes involvement in the EU-FP6 Integrated Projects SEAFOODplus, TRUEFOOD, QPORKCHAINS and PROSAFEBEEF, the EU-FP7 Collaborative Projects EATWELL, FOODRISC, ACROPOLIS, SOLID, CLYMBOL, ECsafeSEAFOOD, PHYTOME and FOODINTEGRITY and the EU-H2020 project PROMISS and SEAFOODTOMORROW.

The main research focus within the group is to model and optimize decisions in the broad field of agricultural and environmental economics using tailored integrated models. We collaborate with a variety of regional, national and supranational institutions and regularly engage in high-level research projects.