Hans De Steur
Prof. Dr.
Department of agricultural economics
Agri-food marketing and consumer behavior
Ghent University
Coupure links 653
Office A1.---
9000 Ghent, Belgium
hans.desteur@ugent.be
Hans De Steur on LinkedIn
Hans De Steur on Weebly
Bio
Education: Multidisciplinary background in sociology, economics and agricultural economics (PhD)
- MSc in Sociology as well as in Economics and Business Administration
- PhD on the market potential of biofortification (2011)
Career:
- PhD (2008-2011)
- Postdoctoral Researcher (2012) and Postdoctoral Assistant (2013-2019)
- Guest researcher in e.g., Cornell University, Mount Kenya University, Nanjing Agricultural University, โฆ
- Assistant professor in Quantitative Research Methods in socio-economics (Oct 2019-present) at the Division of Agri-food Marketing & Chain Management, Department of Agricultural Economics, Ghent University.
For more information on research, education & academic/social service, see https://hansdesteur.weebly.com/
Research
Current research:
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Field: agri-food marketing and socio-economic analysis, with a focus on consumer/stakeholder behavior and market analysis of innovations and technologies
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Topic: Improvement of methods and metrics in agri-food economics and marketing and assessment of the market potential of novel foods, technologies and practices
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Scope: Europe and beyond, with a particular focus on the developing world
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Projects:
- International and regional experience through private and public funded research (EU, governmental, industry, foundations, university, โฆ)
- Multidisciplinary collaboration on cross-cutting issues
Research profile:
- Marketing research and stakeholder analysis in food and agriculture
- Socio-economic study of novel technologies/innovations within a multidisciplinary context
- Quantitative research methods, incl. economic (e)valuation and experimental research
- Applications of behavioral economics through primary and secondary/systematic data analysis
- Thematic expertise: genetically modified foods, biofortification and agri-food & nutrition linkeages, insect for food/feed, plant-based food, mobile phone technology in agriculture, โฆ
For more information on research (publications, projects, PhDs), see https://hansdesteur.weebly.com/
Keywords
- Agri-food marketing
- Stakeholder behavior (farm to fork; producer to consumer)
- Quantitative methods in socio-economics
- Experimental & synthesis methods
Education
Teaching:- Advanced Marketing & Agribusiness Management (I002763)
- Agricultural and Food Economics (in Dutch) (F000386)
- Applied Rural Economic Research Methods โ Partim I (I002798)
- Entrepreneurship and Business Management (in Dutch) (I700221)
- Rural Project Management (I002714)
Teaching profile:
- Experience in course coordination & optimization of course materials
- Teaching in different educational contexts, including developing countries
- Application of alternative teaching methods (e.g. flipped classroom, e-learning, case-study)
- Coaching, through providing feedback on coursework and exams, and stimulating peer assessment
- Attention to basic skills (scientific writing, presentation techniques) and relevance (industry/policy/society)
- Creation of a learning environment where interaction and personal contribution is facilitated
For more information on educational tasks (guest lectures, former teaching duties), see https://hansdesteur.weebly.com/