Agri-food marketing and chain management

Research domain

This research group aims to be a leading center for knowledge development and dissemination within the domain of agri-food marketing & chain management. Through applying, generally, quantitative research methods (ex-ante/ex-post), we conduct socio-economic research at specific levels of the supply chain, or on the supply chain as a whole. Our research typically consist of multi-disciplinary collaborations, by which we aim to valorize innovations/technologies and provide socio-economic evidence to the quadruple helix (chain actors from farm to fork; policy makers; researchers; and the community). Due to the applied nature of our research, the scope of projects in our group is broad, from research in the European Union to capacity building in developing regions.

Research areas

Main research areas
Our division of Agri-food Marketing and Chain Management combines different types of expertise:

Agri-food marketing: Prof. Hans De Steur (personal website; publications/contact; redearch profile)

Stakeholder behavior from farmer to consumer
Research methods, experimental & synthesis research
Behavioral economics

Agri-business management Prof. Xavier Gellynck (publications/contact; researcher profile)

Chain & network management
Waste management
Sustainability management

Agri-food innovation Prof. Joachim Schouteten (publications/contact; researcher profile)

customer-led innovation, sensory analysis, entrepreneurship

Presentation of our division

For an overview of our Vision, Mission & Business definition; Topics & Projects; Research team, click here (pptx-file).